Priceless Value

In our simple view of the world, the customer will only part with their hard earned money if you can deliver something to them that is more valuable than the next best alternative. Therefore, we see the world of business and economics through a simple lens of ‘Value’....

What am I doing?

One of the recurring themes we find when speaking with SMEs is that there is little clarity about what they are trying to achieve. Whether this is from a start up owner, or an established company looking to change. Simply put, not many managers or owners have the...